In 1919, Moshe Landwer opened a small coffee shop in central Berlin, writing the first page of Landwer Coffee special story. The shop rapidly gained popularity and a roasting house was opened beside it, where the Landwer family roasted the coffee. Due to the spirit of the changes in Germany in the 1930’s, the family decided to immigrate to Tel-Aviv in 1933, even before the state of Israel was established. They settled in Allenby street and set up the first roasting house in the area.
Landwer quickly became one of the most popular coffee brands in town. Back then it was hard to find fresh coffee and most coffees were Chicory-based coffee substitutes. Real coffee was only available at Landwer, making its roasting house an attraction for coffee lovers in the young state. Many visited the roastery daily in order to purchase fresh ground coffee, a rare commodity during the long period of austerity.
Over the years, the love for Landwer coffee and the demand increased and in 1964, Shmuel, Moshe Landwer son, realized that the small roasting house on Allenby, can no longer meet the customers’ demand. Thus, he decided to relocate the operation to a large structure in Holon city industrial zone, where it continues to operate until today.
Moshe Landwer sold the factory to the Federman Family in 1983, but even after the change of ownership, the company retained the family atmosphere and the unique production methods that made Landwer coffee so special.
Today, Landwer Coffee’s roasting factory is a modern factory which complies with the most rigorous standards, and is a leader in coffee technology and quality control. The factory manufactures roasted coffee in various ways; Turkish roast and ground, Espresso beans, Aluminum capsules, Filter coffee and more.
Thanks to the strict preservation of the family tradition saturated with love for coffee, even today anyone who cherish coffee can enjoy the same roasted, known and loved coffee.